Search Engine Optimization (SEO)

The key to establishing business on the web is two-fold.  First, creating an easy to understand website that clearly describes your service or products is needed.  The site must be easy to use and must make purchasing simple.  Second, your site must be established and optimized with the web search engines so it can be easily found.  Web search engines are used by millions of people every day to find the products and services they need. DBS understands the basic algorithms that search engines use to produce their search listings.  By understanding these processes DBS can analyze and implement changes that increase your rank on the search engines.

DBS Search Engine Optimization Services utilize techniques and tools proven to generate site traffic. Our SEO services are customized for your business needs and sales strategy. 

DBS services include:

• Website Review - Web optimization and Content development
• Keyword Research
• Competitive Analysis
• Link Building
• Local Search Optimization
• Marketing Analytics
• Key Performance Indicators
• Press Release/Email subscriptions/RSS feeds
• Mobile SEO

Search Engine Marketing (SEM)

Search Engine Marketing takes SEO to another level.  SEM utilizes additional marketing techniques to gain attention to your site.  These techniques can increase traffic to your site by reaching out to potential customers through venues such as paid web advertising, social media, and e-mail advertising.

Making the decision to invest in Search Engine Marketing can be a very wise but complex decision.  DBS can help you decide which SEM technique best fits within your marketing plan and budget.  SEM plans can be short or long term and are easily changeable.  All of our SEO/SEM plans include on-line traffic analysis studies that provide our customers with easily understandable visitor data allowing our customers to make fact based marketing decisions.

DBS Search Engine Marketing Services include:

(Hover over each service to learn more)

• Paid Placement
• Contextual Advertising
• Paid Inclusion
• Social Media Marketing
• Affiliate Marketing
• E-mail Marketing